Each day is different for a real estate agent. This is part of the appeal to many prospective realtors.
“What does a realtor do, exactly?”
In short, a real estate agent arranges the selling, renting, or buying of houses, land, offices, or buildings.
The glitz and glam of showing homes are only a small part of a realtor’s day. There are a number of administrative tasks that realtors must do in order to be successful.
And this is just the administrative work.
You’re not just selling homes, you’re selling yourself. Do you know why realtors are so often advertised with their headshot? It makes them appear more trustworthy.
Once you have taken the 60-hour pre-licensing course, you’re ready to launch your career. Marketing is a key component of a real estate career. Learning how to market yourself and how to develop your network is the first step in developing a business plan. We’ve put together a few tips, but the most important thing to do is get out there and meet people.
A sphere is really just a network. It’s composed of the agent’s family, friends and acquaintances. These are people who know you, like you, and trust you. Don’t forget about your co-workers, neighbors, your children’s teachers, and your workout buddy.
Add these people to a spread sheet and include as much contact information as possible. Get in touch and let these people know about your new career.
Compose a letter that you will send via email or snail mail to your network. Try to personalize your announcement.
In this letter, you’ll want to include information about why you’ve switched careers, what you love about being in real estate, the agency that you joined, and how you can meet their needs. Include a business card – or two – with each mailed letter and do your best to follow up on a consistent basis.
Customer Relationship Management software – also known as CRM – helps agents organize, categorize and maintain relationships with all clients and potential clients. There are several CRM programs available and you’ll need to do your research to see which one works best for you. Also, your agency may have a CRM license that you can use.
This CRM database will be the bucket in which you pour all of your customer data.
If you don’t want to purchase a CRM system in the beginning, you can keep this information in a spreadsheet. But, as you grow your business and your network, maintaining a spreadsheet may become to tedious.
Each agency is different, but most agencies offer free, branded marketing materials to their agents. The agency may also have access to a lead-generating program and a CRM licensing system. It’s important to ask these questions when deciding on an agency.
Newcomers need to tell everyone that they are a real estate agent. Wear branded clothing, buy a magnet for your car, and have business cards on you at all times. Get to know the needs of your network and keep track of important life events. An upcoming marriage, new baby, or even a new pet can trigger a life-changing event like moving from one home to another.