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About Applied Communication

The applied communication program integrates communication theory with real-world application. In this program, you will learn how to apply your communication skills to the workplace and engage with internal and external stakeholders. You will develop a deeper understanding of public relations, marketing, social media and customer service management and promote internal communication and teamwork.

This concentration prepares you to work in a range of industries in the public, private and non-profit sector. This program offers you a practical curriculum that covers diverse aspects of communication. It prepares you to develop a learning culture within an organization, communicate using different methods and lead others effectively.

The Bachelor of Professional Studies (BPS) core curriculum provides you with the skills you need to succeed in today’s global economy. Students who are looking to complete their bachelor’s degree will receive both foundational knowledge and profession-specific skills.

Where can Applied Communication take me?

A Bachelor of Professional Studies degree with a concentration in applied communication will strengthen your skills in strategic communication, professional writing, professional presentations, stakeholder relationships, conflict management, marketing and social media. The strategies you will learn in the BPS core classes and in the applied communication classes will help you enter a new profession or advance your career.

According to the Bureau of Labor Statistics (BLS), public relations managers earned a median annual wage of $114, 800 per year in 2018. By 2026, the BLS predicts that jobs in this field will increase by 10 percent. In South Carolina, it is projected that public relations jobs will increase by 12 percent.

Advertising, promotions and marketing managers earned a median annual wage of $132,620 per year in 2018. By 2026, the BLS predicts that jobs in advertising, promotions and marketing will increase by 10 percent. In South Carolina, it is projected that marketing jobs will increase by 14%.

Demand for employees with strong marketing, writing and communication skills will grow as organizations seek to maintain and expand their share of the market. A degree in applied communication establishes a strong foundation for careers in any industry.

Applied Communication Career Opportunities

  • public relations specialist
  • meeting/event planner
  • media relations
  • social media manager
  • marketing manager
  • brand manager
  • customer and employee relations specialist
  • organizational coach and mediator
  • communications and team development consultant

Student Spotlight: Shanard Deas: Watch his story | Read about his success 

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Required Coursework

The Bachelor of Professional Studies is a four-year degree program at the College of Charleston. Most students come to this program with some college credit; however, if you are interested in this program and do not have college credit, please speak with an advisor to discuss your options.

Because most students enter the program with some college credit, the BPS program requires that students complete a core curriculum of 20-22 hours. The BPS Core includes professionally oriented courses like Leading Oneself and Others in the 21st Century, Creativity and Innovation in the 21st Century, and Ethics, Social Responsibility and Sustainability in the 21st Century.

Then, each student is required to complete 18 credit hours within a concentration. The courses in the applied communication concentration include (students are required to complete 6 of the following 8 courses)

  • COMM 216 Principles and Practices of Strategic Communication
  • PRST 324 Fundamentals of Coaching Individuals, Relationships and Teams in Organizations
  • PRST 330 Professional Writing and Presentations
  • PRST 334 Developing and Managing a Learning Organization
  • PRST 335 Managing Internal and External Stakeholder Relationships
  • PRST 336 Negotiation, Conflict Management and Alternative Dispute Resolution
  • PRST 390 Fundamentals of Marketing Communication
  • PRST 391 Social Media Communication

  • Finally, students will need to complete 12 additional credit hours. There are over 35 electives that students can choose from.


    What you will learn

    Core CompetencyDescriptionConcentration CourseInstructor
    Systematic and Integrated Perspective of the Communication ProcessYou will learn how to establish communication goals, choose an appropriate medium, design the content and deliver the information in a one-way and two-way context.PRST 330 Professional Writing and PresentationsDebby Marindin
    Strategic CommunicationYou will learn to establish and use communication channels to support the strategic organizational goals.COMM 216 Principles and Practices of Strategic CommunicationTBD
    MarketingYou will learn how to use to communication to inform audiences about an organization's product or service.PRST 390 Fundamentals of Marketing CommunicationDebby Marindin
    Social MediaYou will learn to use social media to communicate your organization's message.PRST 391 Social Media CommunicationDebby Marindin
    Stakeholder Relations and Customer ServiceYou will learn how to engage customers and internal and external stakeholders at a personal level.PRST 335 Managing Internal and External Stakeholder RelationshipsShawn Edwards
    Organizational Communication and LearningYou will learn to develop and deploy communication systems within organizations. This increases the ability of the entire organization to learn new information as the organization changes and to learn faster than competitors.PRST 334 Developing and Managing a Learning OrganizationJennifer Avenel
    Negotiation, Conflict Management and Dispute ResolutionYou will learn to develop and facilitate processes that support constructive negotiation conflict resolution with the goal of improving performance at the individual, relational, team, organizational and inter-organizational levels.PRST 336 Negotiation, Conflict Management and Alternative Dispute ResolutionShawn Edwards
    Coaching Individuals, Relationships and Teams in OrganizationsYou will learn to develop and execute communication and coaching processes at the individual, relational, team and inter-team levels in organizations.PRST 324 Fundamentals of Coaching Individuals, Relationships and Teams in OrganizationsJennifer Avenel

    Questions?

    The School of Professional Studies has dedicated staff members who are happy to help you with your decision.

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