Your iDeas.

You have an idea, now you need a strategy.

Our action-driven, hands-on personal branding workshop gives you the tools you need to finalize the details, work out the kinks, and take your product or service to market.

Designed for entrepreneurs and small business owners, this two-day workshop will help you increase their earning potential, reach new clients, and possibly - change the world.


iDeaLaunch is led by an experienced instructor, who specializes in leadership coaching, career coaching, marketing strategy, and personal branding.

Each workshop participant will have the opportunity to take both a communications assessment and a strengths assessment, and will receive a free 30 minute coaching session.
Upon completion of the workshop, participants will receive 1 CEU (Continuing Education Credit).

Participants will be expected to prepare for the course by completing some background information about their idea/business plan.


Day One

10:00 a.m. - 12:00 p.m. Introductions
Overview of Fascination Advantage Assessment and Communication Styles
Fascination Advantage Anthem Worksheets
12:00 - 1:00 p.m.  Working Lunch

1:00 - 3:00 p.m.
Gallup Strengthsfinder Overview
Marketing to Your Ideal Personas
Identifying Top Personas

Day Two

10:00 a.m. - 12:00 p.m. Inbound Marketing Overview
Creating a Content Marketing Plan
12:00 - 1:00 p.m.  Working Lunch

1:00 - 3:00 p.m.
“How to Craft an Effective Elevator Story” - Thomas Heath, Guest Speaker
Overview of Available Resources
Wrap Up


As an Authentic Leadership Coach, Amy Caffee works with clients, helping them to identify their individual strengths and develop a unique leadership style. Caffee acts as a guide, motivator and accountability partner on each client’s professional journey, as they aim to start a new business, grow a current business, or otherwise reach their professional goals. Caffee holds a B.S. in Psychology from the College of Charleston, and an M.A. in History from the University of South Carolina. She trained as an Authentic Leadership Coach at the Raleigh Coaching Academy.

Caffee has a combined 11 years of experience in the areas of marketing, strategic planning, leadership training, coaching and project management. She has worked in education, research, technology transfer, and continuing education.