Our two-day series of entry-level seminars was created to familiarize small-business owners with digital marketing strategies, and provide resources for building a cohesive brand identity.
Marketing industry veterans, who are seeking to adapt to this rapidly changing landscape, will also benefit from a survey of digital marketing platforms and practices.
With both lectures and interactive exercises, our expert instructors will guide students through the latest digital marketing and social media platforms, strategies and trends. Students will also have the opportunity to present real-life scenarios, and network with local industry leaders.
Workshops may be taken individually or as a full course of study. Students who participate in the full course will receive a certificate upon completion.
Whether it's the incumbents like Facebook, Twitter and LinkedIn; or, the newer players like Snapchat and Instagram, your customers are there, and you should be too. In this seminar, we'll be discussing how to determine the right channels for your target audience, as well as, how to leverage social media for marketing, advertising, customer care and reputation management.
Engaging content attracts repeated website visits, populates social media channels, and drives search engine traffic. In this seminar, students will learn how to grow their business through developing a content-focused online strategy.
Search Engine Optimization
As Google - and related search engines - gain increasing influence over how consumers access online content, it is imperative that businesses position themselves to be found. In this seminar, students will come to understand how search engine optimization (SEO) allows business owners to control online visibility.
Pay-Per-Click (PPC) Marketing is generally considered the gold standard for direct response online marketing. While there are numerous channels that offer a PPC model, it is most commonly associated with search engine marketing. In this seminar, students will learn how to leverage Google AdWords, the most widely used PPC marketing platform.
Google Analytics is an exhaustive source of consumer data; monitoring website behavior. In this seminar, students will learn how to use this data to make better marketing decisions.
Meet Our Instructors
- Rivers Pearce, Lead Instructor
- Ashley T. Caldwell, Social Media
- Zack Hanebrink, SEO
- Chris Cousins, Google Adwords
- Holly Fisher, Blogs
- Tina Arnoldi, Google Analytics