Our two-day series of entry-level seminars was created to familiarize small-business owners with digital marketing strategies, and provide resources for building a cohesive brand identity.
Marketing industry veterans, who are seeking to adapt to this rapidly changing landscape, will also benefit from a survey of digital marketing platforms and practices.
With both lectures and interactive exercises, our expert instructors will guide students through the latest digital marketing and social media platforms, strategies and trends. Students will also have the opportunity to present real-life scenarios, and network with local industry leaders.
Workshops may be taken individually or as a full course of study. Students who participate in the full course will receive a certificate upon completion.
Social Media
Whether it's the incumbents like Facebook, Twitter and LinkedIn; or, the newer players like Snapchat and Instagram, your customers are there, and you should be too. In this seminar, we'll be discussing how to determine the right channels for your target audience, as well as, how to leverage social media for marketing, advertising, customer care and reputation management.
Content Creation
Engaging content attracts repeated website visits, populates social media channels, and drives search engine traffic. In this seminar, students will learn how to grow their business through developing a content-focused online strategy.
Search Engine Optimization
As Google - and related search engines - gain increasing influence over how consumers access online content, it is imperative that businesses position themselves to be found. In this seminar, students will come to understand how search engine optimization (SEO) allows business owners to control online visibility.
Pay-Per-Click Marketing
Pay-Per-Click (PPC) Marketing is generally considered the gold standard for direct response online marketing. While there are numerous channels that offer a PPC model, it is most commonly associated with search engine marketing. In this seminar, students will learn how to leverage Google AdWords, the most widely used PPC marketing platform.
Google Analytics
Google Analytics is an exhaustive source of consumer data; monitoring website behavior. In this seminar, students will learn how to use this data to make better marketing decisions.
Meet Our Instructors
- Rivers Pearce, Lead Instructor
- Ashley T. Caldwell, Social Media
- Zack Hanebrink, SEO
- Chris Cousins, Google Adwords
- Holly Fisher, Blogs
- Tina Arnoldi, Google Analytics
Rivers Pearce is the Director of Digital Strategy for BoomTown, an online real estate marketing and sales platform, based in Charleston, SC. He has over 8 years experience in the online marketing and advertising space, working with numerous Fortune 500 companies across the e-commerce, travel and real estate verticals. Pearce has deep expertise in paid search, search engine optimization (SEO), social media marketing, digital lead generation, holistic digital strategy, and marketing/advertising technology.
Ashley Caldwell is the founder and CEO of The Modern Connection, a boutique firm focused on connecting businesses and customers online.
She holds a bachelor's degree from the University of Colorado and formerly worked in sales, marketing and TV & print journalism.
Caldwell was honored as one of the Charleston Regional Business Journal's 40 Under 40 in 2013 and was a finalist at the Center for Women's Most Influential Women in Business recognition ceremony in the Entrepreneur category in 2016. She can be heard weekly on The Bridge at 105.5's morning show, during the Web Wednesday segment.
Zack Hanebrink is Co-Founder of HookLead, a local marketing agency in Charleston, SC. He has over 10 years experience in digital marketing and enjoys helping businesses take their marketing and sales to the next level.
A graduate of the University of Kentucky, Chris Cousins entered the digital marketing space in 2011. Gravitating toward the data driven side of marketing he found himself immersed in paid media and web analytics. Cousins now manages a team of search engine marketing professionals, and over $13M in annual ad spend.
Holly A. Fisher is the owner of communications firm H.A.F. Creative. A former newspaper journalist, Fisher freelances for several publications along with providing copywriting, blogging and editing services for businesses. She also works with local nonprofits and small businesses on public relations, social media and email marketing. Fisher holds a degree in journalism from Ohio University and a master of mass communication from the University of South Carolina. She is the current president of the Charleston AMA chapter.
Tina Arnoldi is qualified in both Google Analytics and Google AdWords, and part of the Google Partners program. She helps clients develop and manage their internet strategy through her company, 360 Internet Strategy.
Arnoldi is an experienced presenter, offering instruction on various digital marketing topics. She was recognized by the Charleston Business Journal with a “Forty Under 40" award in 2007 - and again in 2011 - as an Influential Woman in Business.