Digital Marketing and Social Media

Digital media has become an undeniable force in the marketing sector, and is projected to account for 30% of all US advertising spending in 2016. If businesses - both small and large - are to thrive, a strong digital marketing strategy is key.


The Center for Continuing and Professional Education currently offers a two-day Digital Marketing and Social Media workshop, as well as individual intensive seminars.

Digital Marketing and Social Media Workshop

Our two-day series of entry-level seminars was created to familiarize small-business owners with digital marketing strategies, and provide resources for building a cohesive brand identity.
Marketing industry veterans, who are seeking to adapt to this rapidly changing landscape, will also benefit from a survey of digital marketing platforms and practices.

Our Fall 2017 Digital Marketing and Social Media workshop will be held October 19 - 20, 2017.

Click for additional information about the workshop classes and instructors.


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Google Adwords

Pay-Per-Click (PPC) Marketing is generally considered the gold standard for direct response online marketing. While there are numerous channels that offer a PPC model, it is most commonly associated with search engine marketing. In this seminar, students will learn how to leverage Google AdWords, the most widely used PPC marketing platform. 

Upcoming sessions TBA.

Google Analytics

This seminar is designed to provide in-depth knowledge about the various features available within Google Analytics, how to leverage those features to best serve your business needs. The course begins with a strong introductory foundation, and proceeds with hands-on interactive exercises, ensuring that students will be able to dependently and productively utilize Google Analytics.

Upcoming sessions TBA.